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Privacy Policy

Last Updated: October 2025

This Privacy Policy (“Policy”) describes the manner in which SocialTown Marketing GmbH, Türkenschanzstrasse 21, 1180 Vienna, Austria, UID ATU76812013, and SocialTown LTD, 86–90 Paul Street, London EC2A 4NE, United Kingdom, Company No. 16770201 (collectively referred to as “SocialTown”, “we”, “us”, or “our”), acting as joint controllers within the meaning of Article 26 of the General Data Protection Regulation (Regulation (EU) 2016/679, “GDPR”), collect, process, and protect personal data in the context of their business operations and through the website www.socialtownmarketing.com (the “Website”).

 

1. Scope of Application

This Policy applies to all processing of personal data carried out by SocialTown in connection with its business activities, including but not limited to data collected via the Website, by email correspondence, or through contractual and pre-contractual relationships with clients, suppliers, and partners.

 

2. Definitions

For the purposes of this Policy:

  • “Personal Data” means any information relating to an identified or identifiable natural person (“Data Subject”).

  • “Processing” means any operation or set of operations performed upon Personal Data, whether or not by automated means.

  • “Controller” refers to the natural or legal person which, alone or jointly with others, determines the purposes and means of Processing.

 

3. Joint Controllers and Contact

The joint controllers for data processing activities are:

SocialTown Marketing GmbH
Türkenschanzstrasse 21, 1180 Vienna, Austria
Email: contact@socialtownmarketing.com
UID: ATU76812013
Represented by its Managing Director

and

SocialTown LTD
86–90 Paul Street, London EC2A 4NE, United Kingdom
Email: contact@socialtownmarketing.com
Company No: 16770201
Represented by its Director

For all inquiries regarding this Policy or the exercise of data protection rights, please contact:
contact@socialtownmarketing.com

 

4. Categories of Personal Data Processed

Depending on the nature of the interaction, SocialTown may collect and process the following categories of Personal Data:

  • Identification and contact data (e.g., name, title, email address, telephone number, postal address)

  • Business information (e.g., company name, position, invoicing data)

  • Communication content (e.g., messages, inquiries, or feedback submitted via contact forms or email)

  • Technical and usage data (e.g., IP address, device identifiers, browser type, referring URLs, date and time of access)

  • Marketing interaction data (e.g., newsletter engagement, cookies, and analytics data)

 

5. Legal Bases for Processing

The processing of Personal Data by SocialTown is based on the following legal grounds:

  • Article 6(1)(a) GDPR – Consent, where the Data Subject has provided express consent to the processing.

  • Article 6(1)(b) GDPR – Performance of a contract or pre-contractual measures.

  • Article 6(1)(c) GDPR – Compliance with a legal obligation.

  • Article 6(1)(f) GDPR – Legitimate interests pursued by SocialTown, including internal administration, security of the Website, marketing, and improvement of services.

Where consent is the lawful basis for processing, Data Subjects may withdraw their consent at any time without affecting the lawfulness of processing prior to withdrawal.

 

6. Purposes of Processing

SocialTown processes Personal Data for the following purposes:

  • To respond to inquiries and provide requested information or services.

  • To perform contractual obligations and manage client relationships.

  • To maintain and optimize the Website and ensure cybersecurity.

  • To send newsletters or marketing communications, where consent has been obtained.

  • To fulfill legal, regulatory, and administrative requirements.

 

7. Recipients and Data Transfers

Personal Data may be disclosed to:

  • Authorized employees and contractors of SocialTown.

  • Service providers acting as processors under Article 28 GDPR (e.g., hosting providers, CRM systems, analytics tools).

  • Legal authorities or regulators, where required by law.

Where Personal Data is transferred outside the European Economic Area (“EEA”) or the United Kingdom, such transfers shall occur only under appropriate safeguards (e.g., adequacy decisions or Standard Contractual Clauses pursuant to Article 46 GDPR).

 

8. Data Retention

Personal Data shall be retained only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law.
Criteria for determining retention periods include legal obligations, contractual necessity, and the limitation periods for potential legal claims.

 

9. Data Subject Rights

Data Subjects have the following rights under GDPR:

  • Right of access (Article 15)

  • Right to rectification (Article 16)

  • Right to erasure (“right to be forgotten”, Article 17)

  • Right to restriction of processing (Article 18)

  • Right to data portability (Article 20)

  • Right to object to processing (Article 21)

  • Right to lodge a complaint with a supervisory authority

For Austria: Datenschutzbehörde (DSB)
For the United Kingdom: Information Commissioner’s Office (ICO)

 

10. Cookies and Analytics

The Website uses cookies and comparable tracking technologies to analyze traffic, personalize content, and enhance user experience.
Users can withdraw or modify their cookie preferences at any time through browser settings or integrated consent management tools.

Analytical data may be collected through third-party services such as Google Analytics, under contractual arrangements ensuring GDPR compliance.

 

11. Data Security

SocialTown implements appropriate technical and organizational measures in accordance with Article 32 GDPR to ensure a level of security appropriate to the risk, including measures to protect against unauthorized access, accidental loss, or unlawful destruction of Personal Data.

 

12. Automated Decision-Making

SocialTown does not engage in automated decision-making, including profiling, which produces legal or similarly significant effects for Data Subjects.

 

13. Amendments to this Policy

SocialTown reserves the right to modify this Privacy Policy at any time to reflect legal, technical, or operational changes. The current version will always be available on the Website.

 

14. Contact and Supervisory Authority

For any inquiries, please contact us at:
contact@socialtownmarketing.com

Data Subjects have the right to lodge a complaint with their local supervisory authority: