CLIENT
Upsters
SERVICE
Rebranding, Print Design, Website Design and Shop
CHALLENGE
Upsters, a women’s high-end fashion boutique, needed a refreshed identity to reflect its newly renovated store and premium positioning. The brand required a modernized look across digital and physical touchpoints.
APPROACH
We led a full rebranding, creating a new logo and defining an elegant color palette that captured the boutique’s high-end aesthetic. To ensure a seamless customer experience, we designed shopping bags, gift cards, thank-you cards, and product tags. In parallel, we developed a newwebsite optimized for SEO, aligning the online presence with the elevated in-store brand experience.
RESULTS
Upsters now presents itself with a cohesive, luxury identity, both online and offline. The rebrand successfully positioned the boutique as a refined fashion destination, enhancing brand perception and customer engagement.
